FOR IMMEDIATE RELEASE
CHICAGO, IL – Vis-à-vis Creative has been honored with a Silver W3 Award for the creative direction behind Analyte Health’s “Testing Windows” video, which helps health consumers understand when to get tested for STDs. The animated video is recognized in the Web Video category as a model for Instructional or How-To Video Production. (http://vimeo.com/50244660)
Analyte Health creates Online Clinics that help consumers to address their health needs at their convenience. Through SexualHealth.com and STDTestExpress.com, consumers can get same-day testing for HIV and other STDs, results in 3 days, and a phone consult with a doctor for follow up care. Empowering the health consumer is at the core of the company’s mission.
The “Testing Windows” video walks consumers through the specific guidelines as to when someone should be tested for STDs after possible exposure. Because different diseases become detectable at a different rate, there is a “window” of time between exposure and a positive test result. The video outlines the best strategy to ensure an accurate diagnosis.
Because STD testing is a sensitive subject, the video features very simple, clean and easy to understand graphics and a friendly voiceover designed to put the viewer at ease with information that is at once personal and technical.
Here’s George Simkins of Vis-à-vis:
“Obviously, STD testing is stressful. There is nothing routine about it, and so we wanted to make a video without judgment. “Testing Windows” offers great information about when to get tested, and takes the approach that STD testing is something we have all have had to deal with. And with Analyte’s Online Clinics, there’s an easier way to do that.”
And here’s Simkins again, about working with Analyte Health:
“We’re thrilled to work with such a progressive company that is solving a real need in the healthcare community. Instead of the traditional visit to the family doctor, which costs money and time and takes forever to get results, Analyte offers a safe, confidential and rapid alternative for STD testing. It’s been great to produce animation and live-action video for Analyte.”
Michelle Sobel, Co-Founder of Analyte Health, applauds the Vis-à-vis approach:
“George and the team at Vis-à-vis are terrific collaborators. They are a pleasure to work with, highly responsive and flexible. I was equally thrilled with the creative process as well as the end results.”
About the W3 Awards
The W3 Awards honor creative excellence on the web, and recognize the creative and marketing professionals behind award-winning websites, web video, and online marketing programs. See www.w3award.com
About Analyte Health
Analyte Health is a diagnostic triage company whose mission is to provide convenient access to education, diagnostic testing, personalized results and recommendations to consumers through its Online Clinics. Analyte Health offers access to healthcare via the phone and the web to a traditional team of doctors and partner labs. More than 100,000 patients have trusted Analyte Health to deliver convenient and private STD testing and care at www.sexualhealth.com and www.stdtestexpress.com.
About Vis-à-vis Creative
Vis-à-vis Creative is a strategic marketing, advertising and design firm, based in Chicago, with a reputation for award-winning work that stirs the imagination and produces tangible results. The company also operates Vis-a-viseo, the Award-Winning video production arm of Vis-à-vis Creative.
Discover Vis-a-vis video production at www.visaviseo.com
For more information about Vis-à-vis Creative, visit www.visaviscreative.com