6 Things Sailing Has Taught Me About Running A Business
Marketing & BusinessI have raced sailboats for the past fifteen years, and been a business owner for ten. In that time I have come to recognize some parallel themes that apply...
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He has turned into something of a celebrity, which, of course, makes me feel like the proud parent of a beach ball.
SimkinsMaking Mascots that Sell
Marketing & BusinessWe came up with Buddy the Beach Ball, a playful, slightly goofy guy with the point of view of a consumer who had recently made a purchase. He’s there...