New York News – Vis-à-vis Makes It There!


The prestigious Bronze Adrians were presented in recognition of three memorable campaigns:

Big Apple Palomar DC PetsHOTEL PALOMAR DC – “Reigning Cats & Dogs” Pet Recognition Program – The Vis-à-vis team created a playful print brochure that puts pets first, featuring hotel highlights that include the Bark Bar and a dog walking program. On the strength of this creative, the Reigning Cats & Dogs Program will roll out to every Kimpton Hotel in the next year.

06-bigApple-allegro-imageHOTEL ALLEGRO CHICAGO – 2006 Image Campaign – The “Be a Star” campaign builds on the Hotel Allegro story, emphasizing the alluring interior design of the hotel and its one-of-a-kind luxury amenities to instill a sense of celebrity in every guest.

06-bigApple-palomarDC-imageHOTEL PALOMAR DC – 2006 Image Campaign – Building on the hotel’s “Art in Motion” story, the “What Moves You?” image campaign showcases the hotel’s outstanding décor and the unparalleled customer service. The result is an award-winning display of sophisticated branding, print, Web, direct mail and signage.

The Adrian Awards attract more than 1,200 entries from 36 countries, and are considered the largest awards in the hospitality industry.

“We are lucky to work with very imaginative clients, and it’s a privilege to share in their success,” said George Simkins, President of Vis-à-vis Creative. “We are fortunate that hotels like the Palomar and the Allegro share an affinity for stylized marketing programs, with a high regard for returns on the investments into their brands.”

Says Glenn Innes, Area Director for Sales and Marketing of Kimpton Chicago Hotels, “‘Be a Star’ captures how we want our guests to feel when they stay with us. The Vis-à-vis team has helped us convey that message in a stylized, compelling way.”

Vis-à-vis Creative Concepts Inc. is a strategic design firm based in Chicago, specializing in hospitality and lifestyle advertising. The company was founded in 2006 by partners George Simkins and Jennifer Sage, who collectively share more than 25 years experience in the hospitality industry, as well as extensive agency and production work.

For more information, contact:
Or call George Simkins at: 312-281-9922, x1.

Adrian Awards:
Hotel Palomar DC:
Hotel Allegro Chicago:


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