V!NG – It’s a Small Part of Giving

If you had $1,000 to give to a person in need, who would you VING it to? That’s the question that the VING Project is asking teens between 14-18 years old. How does a small grant of $1,000 change the life of one person in your community? And how will giving that grant change you?

Vis-à-vis is delighted to have helped coin the VING name, and create the organization’s logo and usage guidelines.

The name is derived from giving something small – $1,000 from VING is not enough to change the world, but it might come to the right person, at just the right time, to change things for the better, right now.

So “ving” is a part of giving, living, receiving, and believing, and with that versatility, we love the name. We also like that it can be used as a verb (action!), and we know it’s a word that relates to teenagers.

The logo features dramatic sloped type (to convey the action!). The capital letters give the mark some urgency, while the letter “i” has been inverted in lower case to feel like an exclamation mark to further the effect.

The mark is versatile enough to work with many colors (we chose a bright basic palette), and looks great on a website, a business card, or a backpack.

We’re so proud of this work, and wish our friends at VING Project all the best.

If you have a conscientious teen that is connected to his or her community, this might be just the thing – check it out!

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