FOR IMMEDIATE RELEASE
CHICAGO, IL – Vis-à-vis Creative was honored this month with a 2010 Gold Adrian Award. The Adrian Awards are presented by Hospitality Sales and Marketing Association International (HSMAI), and honor outstanding achievements in advertising, public relations and digital marketing in the travel industry.
The Gold Adrian recognizes a novel “sales blitz” campaign that Vis-à-vis Creative produced for Palomar Philadelphia, a Kimpton Hotel. Hotel management sought to position the new Palomar in the Philadelphia market, generate awareness of its new opening, create an overall buzz, and ultimately boost sales.
Because the hotel occupies a former library, Vis-à-vis’s Kris Mocny and Areta Ljubicic imagined a simple bookmark. The library served the American Institute of Architects, and the story of the hotel focuses on the Art of Architecture. Accordingly, a bookmark series was produced to celebrate the building’s heritage and legacy on one side, and offer special deals on accommodations and dining on the other.
The bookmarks are small and generally low cost to produce, and have consequently proved to be very useful premiums: depending on the situation, the bookmarks are perfect at trade shows, marketing events, and at the front desk, as well as for in-room guests who use the bookmark as they read, but will hopefully return to the Palomar Philadelphia to take advantage of special rates.
The tone of the promotions is sophisticated, inviting and unique, in that each of the three versions teases guests and customers with a different offer.
The initial campaign produced a 600% return on investment, results that prompted the hotel to make it a permanent marketing program.
George Simkins, President of Vis-à-vis Creative, remarks on the Gold Adrian:
“Businesses look to set themselves apart from the competition. The bookmark promotion for Palomar Philadelphia perfectly demonstrates how a little creative thinking can yield big results for the brand: one thoughtful communication, told on the face of a bookmark, helped us put a new hotel on the map in a major market. That’s something that will stick in the minds of Palomar guests, and something we’re proud to have worked on.”
About Palomar Philadelphia
Hotel Palomar Philadelphia, a Kimpton Hotel, sets “art in motion” in the Rittenhouse Square neighborhood. The first of its kind, our LEED Gold Certified luxury hotel in the heart of Center City Philadelphia is a testament to superior eco-friendly hotel design, personalized service and genuinely warm hospitality. For more information, visit www.hotelpalomar-philadelphia.com.
About Vis-à-vis Creative Concepts
Vis-à-vis Creative Concepts is a strategic marketing, advertising and design firm, based in Chicago, with a reputation for award-winning work that stirs the imagination and produces tangible results. For more information, visit www.visaviscreative.com.
Vis-à-vis Creative Concepts, Inc.
(312) 281-9922 x101