For Vis-à-vis Creative & RadiumOne, Every Dog Has Its Day


2011-awardsCHICAGO, IL – Vis-à-vis Creative has earned no fewer than five shiny new trophies on behalf of RadiumOne, the first digital ad network targeting audiences’ social connections in real-time with its proprietary ShareGraph technology.

RadiumOne, tapped Vis-à-vis to produce a video to introduce the world to the company’s Expressions, a Like/Share social overlay for display ads that lets consumers interact and share ads, the same way they would within social media: if a user likes or shares an ad with others, the RadiumOne network will begin to show that person more offers that are more on target with their interests, which is great for advertisers seeking to make stronger connections with consumers.

RadiumOne approached Vis-à-vis with the concept of using a dog named Rex to illustrate how Expressions’ Like and Share buttons work. Through a dream, Rex imagines liking and sharing lots of pet-related items, which subsequently end up as his.

George Simkins, Managing Partner of Vis-à-vis, was quick to give credit: “RadiumOne wanted to focus on the concept of socially-enabled ads, and had a great vision for how to do it. The video never shows an interface or client dashboard – instead it shows how someone might be benefit from RadiumOne’s Expressions social overlay technology, all from the point of view of Rex.”

Creative Director Jennifer Sage developed Rex, a two-dimensional “South Park” style pooch with a great personality. Digital Media Director Christopher McEvoy animated the piece with smooth moves and humorous expressions, which gives the video its own visual identity.

Simkins continues, “We’re so excited to be recognized for the work we’re doing with RadiumOne. They are reinventing how companies connect with consumers on the Internet, and that fits well with our ability to provide design-driven, digital marketing solutions.”

Says RadiumOne’s Doug Chavez, Vice President of Marketing “Vis-à-vis provides us with great creative work that has helped us launch several new branded projects this year. Rex and the RadiumOneExpressions social overlay video are indications of just how good they are.”

The awards include two 2011 Silver W3 Awards for Animation and Branded Content; two 2011 Silver Davey Awards for Animation and Branded Content/Videos; and one 2011 Gold Davey Award for Rich Media Development.

The W3 Awards honor creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. (Visit

The Davey Awards exclusively honor the “Davids” of creativity – the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of firms who derive their strength from big ideas, rather than big budgets. (Visit

The gold and silver statuettes will join previous awards at Vis-a-vis Creative headquarters in Chicago.

About RadiumOne
RadiumOne is the first online ad network that enables advertisers to target the social consumer in real-time across the Open Web and mobile Internet. Its patent-pending ShareGraph technology meshes traditional targeting technologies with social-sharing connections to achieve highly scalable engagement and audience targeting. Based in San Francisco, with offices across the US, the UK and Europe, RadiumOne was founded by online advertising pioneer Gurbaksh Cahal in 2009. For more information, visit

About Vis-à-vis Creative Concepts
Vis-a-vis Creative is a strategic marketing, advertising and design firm, based in Chicago, with a reputation for award-winning work that stirs the imagination and produces tangible results. For more information, visit

George Simkins
Vis-à-vis Creative Concepts, Inc.
(312) 281-9922 x101

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