W3 and Davey Awards – It’s All Heavy Metal for Vis-à-vis


Chicago, IL – Vis-à-vis Creative has been recognized for outstanding achievement in editing and visual effects for a video created for Performics, the agency’s long-standing client.

“The Performics Lens™” is a brand awareness video that showcases the company’s talents to recognize and capture data from the digital footprint that consumers make in their everyday lives. The “Lens” refers to the ability to see data “differently.” Performics recognizes that every digital interaction leads to another – and this information can be analyzed and activated to drive performance for the world’s biggest brands.

The video features an assortment of live action video assets blended with complex motion graphics to depict the digital impression we all make as consumers. As the focus turns to Performics as a company, the visual “data” graphics shift from the consumer’s experience to the firm’s understanding of this continual digital feed.

The project was honored with a Gold W3 Award for Motion Graphics and Editing, a Silver W3 Award for Branded Content, and a Silver Davey Award for Online Film and Video Graphics.

The W3 Awards honor creative excellence on the web. The Davey Awards recognize the creative achievements of small agencies that derive strength from big ideas, rather than big budgets.

“We couldn’t be happier to share this honor with Performics,” says George Simkins, President of Vis-à-vis. “Our relationship goes back a long time, and we’re so pleased to continue to provide branded content and marketing solutions that are worthy of such a great client.”

About the W3 Awards The W3 Awards honor creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. (Visitwww.w3award.com)

About the Davey Awards The Davey Awards exclusively honor the “Davids” of creativity – the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of firms who derive their strength from big ideas, rather than big budgets. (Visit daveyawards.com)

About Performics Performics is a global performance marketing agency for the world’s most respected brands. The agency activates data to motivate participation, drive performance and optimize for action across paid, earned and owned digital channels. Founded in 1998 and headquartered in Chicago, the Performics network is active across 40 countries. Performics is a ZenithOptimedia company and the performance marketing specialist within Publicis Groupe. www.performics.com

Vis-à-vis Creative Concepts Vis-à-vis Creative is a strategic marketing, advertising and design firm, based in Chicago, with a reputation for award-winning work that captures the imagination and produces tangible results. www.visaviscreative.com

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