FOR IMMEDIATE RELEASE
CHICAGO – IL – Vis-à-vis Creative just earned a pair of 2013 Davey Awards on behalf of our client, RadiumOne. The Davey Awards are given to small agencies that deliver big ideas – the creative “Davids” in a world of advertising Goliaths.
Vis-à-vis was recognized with a Gold Davey for Art Direction and Graphic Design, and a Silver Davey for creation of a specialty promotional item. The awards honor RadiumOne’s “Cyber Monday” infographic. (View full sized Infographic)
The artwork showcases RadiumOne’s predictions for shopping trends during the 2012 holiday season. Art Director Tom Conrad created the RadiumOne Elves to help convey the company’s forecast; and then employed an arrangement of custom illustration and photography to complete the design.
RadiumOne specializes in programmatic advertising, helping brands navigate the complexity of big data and social media to connect them with new customers. The Cyber Monday infographic was distributed as a press release from RadiumOne, and was featured by countless domestic and international news organizations.
Kevin Long, RadiumOne’s Director of Marketing, spoke about the impact of pairing valuable information with noteworthy creative:
“In a digital industry, we think it’s important to look beyond the numbers in data. Original thinking can make a huge difference to the marketplace, but to make it memorable, an investment in creativity and visual storytelling helps deliver the message.”
Vis-à-vis Managing Director George Simkins continues the thought:
“Every year people and organizations put out lots of information about Black Friday, Cyber Monday, and holiday shopping trends in general. Brands need to stand apart, and RadiumOne has consistently managed to be a leader in this area. We have created several event-based or seasonal infographics for them in the past; each time we do, RadiumOne makes themselves part of a national conversation in a profoundly memorable way.”
About the Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity – the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do wach year. The annual International Davey Awards honors the achievements of firms who derive the strength from big ideas, rather than big budgets. (Visit daveyawards.com)
RadiumOne is changing the face of online advertising through a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multi-channel capabilities. Each month, we engage directly with 700 million unique consumers and generate over 10 billion sharing events. Within miliseconds, we can filter this data through our ShareGraph intelligence layer, build rea-time audiences for our brands, and target ads across the more than 25 billion real-time impressions we see each day. Spannig the Web and Mobile, we offer advertiser the ability to reach the right customer at the right time, no magger where they might be. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US and Europe. (Visit radiumone.com)
About Vis-à-vis Creative
Vis-à-vis Creative is a strategic marketing, advertising and design firm, base in Chicago, with a reputation for award-winning work that stirs the imagination and produces tangible results. The company also operates Vis-a-viseo, the Award-Winning production arm of Vis-à-vis Creative. (Visit visaviscreative.com)
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