Zenya – Categorical Advantage with a Silver Lining


2012-awardsCHICAGO, IL – Vis-à-vis Creative is pleased to announce today that the company has garnered four silver awards for Zenya, the Chicago-based company that provides data-driven campaign solutions for Digital Agencies and large SEM advertisers. The awards (two silver W3 Awards and two silver Davey Awards) honor the company’s “Introduction to Zenya” video, which is used on the company’s Home Page as a way for visitors to familiarize themselves with Zenya’s product offerings.

Zenya offers innovative SEM tools that marketers can use to quickly start a new search campaign, or validate their own existing keyword structures. These solutions are technology-driven, and leverage the Zenya algorithm to classify data into categories. To help explain the complexity of the taxonomy, Vis-à-vis Creative produced the “Introduction to Zenya” video to break down the story into memorable, manageable components for prospects. The result is an informative home page video that explains the company’s value proposition as a disruptive technology in the search industry.

Robin Simkins, General Manager of Zenya, approves: “We do something complex, but our clients get something simple: a powerful and effective way to rapidly start new, or verify existing, search campaigns. The video that Vis-à-vis Creative did for us does the same thing – it takes sophisticated ideas and breaks them down into a straightforward explainer video, and it’s the perfect way for clients to get to know our company.”

The “Introduction to Zenya” video is one of several positioning and branding projects that Vis-à-vis Creative executed for Zenya. Managing Partner George Simkins also penned the company’s tag line, “Categorical Advantage.”

Simkins notes, “Video fits Zenya very well. The company offers a digital tool set, and it’s helpful to explain that to customers in a digital way. It’s easy to write a thousand words on a Web page to tell someone what you do, but a picture’s worth a thousand words, and two minutes of an explainer video is priceless. Zenya recognizes that. It also helps that in a commoditized space, you can extend the humor and personality of your brand through video.”

The W3 Awards honor creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. (Visitwww.w3award.com)

The Davey Awards exclusively honor the “Davids” of creativity – the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of firms who derive their strength from big ideas, rather than big budgets. (Visit daveyawards.com)

About Zenya
Helping digital marketers scale without sacrificing relevance, Zenya looks beyond what works in today’s marketplace to rapidly identify untapped growth opportunities with intelligent keyword sourcing. Zenya delivers robust, actionable keyword sets in any verticle through a simple, easy-to-navigate Web-based user interface that accesses the world’s largest repository of keywords audited by subject matter experts. Zeyna’s keyword taxonomy contains two million positive vocabularies (including synonyms) and 23 million negative vocabularies which map the keywords to 315,000 categories, as many as 17 tiers deep. Zeyna’s constantly improving algorithm makes sense of data, enabling agencies and marketers to outsmart, and not outbid, competitors. Zenya, an info.com business, is based in Chicago. To learn more, visitwww.zenya.com.

About Vis-à-vis Creative Concepts
Vis-a-vis Creative is a strategic marketing, advertising and design firm, based in Chicago, with a reputation for award-winning work that stirs the imagination and produces tangible results. For more information, visit www.visaviscreative.com.

George Simkins
Vis-à-vis Creative Concepts, Inc.
(312) 281-9922 x101

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