Hudson Yards was built on that idea, and Be In The Next became a call to action. This pre-opening campaign featured iconic New Yorkers and cultural voices like Thomas Keller, David Chang and Karen Katz, each sharing their vision of New York in Hudson Yards.
The campaign began as print in publications New Yorkers trust most, and grew into video and digital, expanding the story across platforms, to keep Hudson Yards top of mind as the city’s most forward-looking destination.
